December 11, 2014

Pinning You a Merry Christmas

Do you sell jewelry online? Have you created a Christmas or holiday pin board featuring inspiring images and your your jewelry? You should. Like today! 

Here are a few different holiday pin board ideas

  • Pin holiday outfits and your jewelry. You can find outfits on Pinterest or create some on Polyvore. You can name your board Holiday Style or Holiday Outfits. 

  • Create different types of holiday gift guides and include your jewelry. Like a Stocking Stuffer Gift Guide or a Gift Guide for Nature Lovers or a Gift Guide for Sisters, etc. Include items that compliment your brand that would fit in the gift guide. These are fun to make! 

  • Create an all handmade gift guide featuring your favorite makers and your jewelry. Or create a holiday gift group gift board with several different types of makers. 

  • Niche holiday boards - have jewelry that fits a certain niche? Create a board just for it. I did this with my pet holiday ornaments and we created a cute board that mixes the ornaments with adorable holiday pets in the Paw-fect Holiday board (warning: cute overload!). 


Once you have your boards created, share them on Facebook, Twitter, and in your emails that go out to your customers. You can also create contests and encourage your social network to pin your images to win a gift certificate or prize. 

Keep a good ratio of other pins mixed in with your jewelry and try to capture a feeling or mood in your boards instead of just going to town pinning whatever - be a good curator and give your followers high quality images and content. 




Know your audience and get creative with your boards. This board is more crafty than ones that feature my jewelry because it's more geared towards makers and those who would be interested in my beads.

Increase Your Views: 
You can use #hashtags to help increase your chances of being picked up by Pinterest's search. Make sure they are relavenat and only use 2-3 hashtags. If you include the price on your items they will show up in the Pinterest Gift Category.

Best time of day to pin? 9pm -1am. We all must lay in bed and scroll through Pinterest trying to fall asleep. I thought that was just me!

Images that are vertical get repinned more often. As always, make sure your jewelry photos are top-notch and pin-worthy!

Giveaway:
So your assignment - create a holiday pin board with your jewelry. Go on, promote your work in clever and fun ways - it's good for you.

December 6, 2014

Creating to Battle Holiday Stress

There has been a flurry of activity in the studio this week. Jess and I have been working away filling orders. I've been busy behind the scenes working on my second book and other deadlines. 

Life is crazy busy right now. And while adding one more thing to my to-do list may seem crazy, it is actually the one thing that keeps me sane.

Finding time to explore and create something new gives my spirit wings, brings me joy and instills some sense of peace that only creating can fulfill in me.

So while I juggle my vida loca, as long as my hands stay busy and new ideas are being brought to life all is well with my soul. 

Does creating help you relax and dust away the stress of the holidays? 

Share with me something you've made recently in the comments, anything at all! I want to see what you've been up to lately. 

Peace and joy sweet souls! 

December 3, 2014

Online Classes and Tutorials Sale!

You know what I love the most about this time of year? Making gifts and decorations or elfing as we refer to it around here. We spent Saturday having our annual crafting party with my family. Always so much!

I'm offering a new online tutorial. This Winter Wonderland Felted Ornament class was going to be a webinar but has since become an downloadable PDF filled with lots of step-by-step photos as I walk you through the process of needle felting and some basic bead embroidery techniques to embellish them.

Right now I'm offering a sale on all of my classes. So this was $19.99 and now you can get it on my website for $15!



My Holiday Bonbon class has been going so much fun. I love seeing what everyone has been creating. This class features how to make the beads, 5 color palettes and includes a bonus booklet with 13 holiday jewelry and ornament projects. The class is presented in video format with a Facebook group to share your work with and connect with others who are taking the class. 

Here is an amazing batch of beads by my student and friend, Heather French. Aren't those gorgeous?

This class is on sale for the rest of the week for $25. The deal is good until Sunday night, so jump on over and get started today!



And finally, I'm offering another round of my popular Color bootcamp that will run in January. Wouldn't you love to start the new year with a fun class and finally crack the code on how to confidently use color in your beadmaking? The early bird rate for this class saves you $25 and runs until December 18th. Ask Santa to get you this for Christmas!

 Yes, this is the class where you get to learn how to make my Van Gogh Sunflower beads. Yum-o!


November 25, 2014

Polyvore App Tutorial For Jewelry Designers

If you caught my webinar last week on Visually Branding Your Jewelry Business, I mentioned Polyvore quite a bit. I hope you've had a chance to explore the site.

If not, Polyvore is a fashion collage website. It's a super fun and easy way to share your jewelry matched up with an outfit. 

And today I'm going to show you how to use the Polyvore app to use on your mobile device. Do you have to wait for an appointment this week or stuck in the car for a holiday road trip - give the app a try and do a little creative promoting during those spare minutes. Each rectangle below is a screen shot on my Ipod. 
. 
First - clipping your jewelry. Your jewelry has to be for sale in your shop or website first.

1. Open the app and and go to create > add items > clip items from web
2. Type in your shop URL. 
3. Click on your items and press the clip button in the too right corner.
4. Press the like button on the window that pops up to save your item. 
5. Your item is now saved in the "my Items" category on the app and your profile on the Polyvore website too. 
6. On the create page on the app, click on the "my items" to find your jewelry and add it to your collage. 

Create a Collage
1. Go to create
2. Add your jewelry and search for items to create your outfit. You can search by category, brand or website. I started out searching for Modcloth for this example.
3. After you add your items you can arrange your collage. Add text or look up images to spruce up your collage. 

I looked up 'Christmas' to find the Noel graphic, which turned out to be a card on Etsy. To add text, click add item and scroll down to Text. 

4. When you are ready, click the lines on the upper right corner and click publish.

5. Add your title, description. You can add # hashtags, click on the hashtag on the bottom of the app and scroll through the list to find a few relevant tags. If you used a brand @ or # them. 

6. Press publish and start to share!

After your item is published, click on the share button on the lower right. You can share it on social media and even blog your outfit. 

Your jewelry is now catalogued on Polyvore and on the collage with a link to your item.

You can follow and connect with others on Polyvore. But it's not necessary. 

Woodland Holiday Party


Another way to get this fancy image and product link listing underneath log into your account on the Polyvore website, go to your sets, click the blog button at the top. You can choose your layout, if you want to post directly to your blog or grab the code to embed into your blog post. You can use the blogger button on the app to share, but if you have more than one blog I get a little nervous which one it's going to post too and you can't pick which layout you'd like. But it is fast and easy if those two items aren't an issue for you.




November 23, 2014

Micheals Beading Challenge Blog Hop with a Twist

Are you ready for a big dose of color and bead inspiration? I'm so exited to announce that Lorelei Eurto and I are co-hosting another Michael's Beading Challenge Blog Hop.

And we want you to play along!


Go to your Michael's craft store and buy these beads. This week, for an extra incentive to play along, the Bead Gallery beads are 40% off! There is an extra 25% coupon off even sale items today. Check the coupon page for details.

The bead details:

So here are the rules: 

You must have a blog to participate. It's a blog hop! 


Don't have one but want to start one? Lorelei has a nice ecourse on setting up a blogger blog from start to finish. Get it here. 


Use the beads shown here, and you can add in up to 2 additional bead types to your design. 

And the twist? Let's also support small businesses. 

If you are able, have your +2 types of beads from a beadmaker, local bead store or indie bead seller online. Your +2 beads can be ones you pick up for the challenge or ones in your stash. Make sure you include a shout out to the small business that you are supporting in your blog post.


Create any piece of jewelry you like, with the beads, using your own choice of focal.  If you want to make a necklace, and some matching bracelet and earrings... the sky is the limit.

Choose any design you like, using any technique - that'll be the fun part of the whole thing- to see what different things you can do with these same beads.

Not to worry! If you find similar beads somewhere like Hobby Lobby, go ahead and use 'em.  Seeing what everyone does with similar beads, is half the fun. If you can't find a particular bead strand at Michael's you can substitute a similar one. 

Reveal Date: December 18th

If you want to participate -  Come to my blog the morning of December 18th (reveal Day) and use the Link Up tool to add your blog links. I find this to be the easiest way to keep track of all the participants. So mark your calendars, buy the beads, create beautiful things, and get your blog posts ready for December 18th for a great hop. 

We know it's a crazy busy time of year - use the challenge to make a gift or two. You'll have an interesting blog post and an item checked off your holiday gift list - get two things done at once! 

Please feel free to leave comments on this post, or questions too.

Psst...like that color palette above? Check out the new issue of Step by Step Wire to see my contribution to as the new Color Canvas guru! 

(In case you are wondering, this isn't a sponsored post by Michael's or Halcraft Beads. Just two creative girls looking for a way to connect with our beady friends and share some inspiration!)